Using the Morderating Role of Information Richness in the Effect of Internet Information on Word-of-Mouth Intention
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 99 === Because the word of mouth is different from commercial message, it is always regarded as the information resource which is more persuasive and objective. Many studies show that the influence of word of mouth is more immense than commercial message. However,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/952wun |