The Relationship Between Benefits Marketing and Relationship Strength: The Mediating Effect of Relationship Benefits and Relationship Quality
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 99 === In today’s customer-oriented marketing market, Benefits Marketing is different from the push marketing strategies, it use of moving our customers personal products and services to narrow the distance between customers. This study is based on the prospect of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mdexkr |