Explore the Influencing Community Trust of Facebook on Purchase Intention — The Mediation Effect of Online Word-of-Mouth and Message Trust
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 99 === Because of the network effect and scale effect, micro-blog virtual community is rapid growth. It holds many features for the social characteristics of the user requirements, so the resulting large amount of users to join and build up a dense social network....
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/477dc9 |