A Study on brand extension, sale promotion, experiential marketing, customer satisfaction degree and brand equity – An Empirical Investigation of the Clothing Retail Industry
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 99 === Because of recession, personal disposable income is becoming lower and lower. Therefore, consumers start to take economical element account to choose product. Taking clothing retailer industry for example, there are many famous value clothing retailers...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w5k8c8 |