An Integrative Model of UTAUT and Trust Mechanism Based on an Empirical Study of Joint Purchasing Website in Taiwan
碩士 === 國立臺北科技大學 === 工業工程與管理研究所 === 99 === Online shopping involves more uncertainly and risk than traditional shopping, then this research try to use the integrative model of UTAUT and trust mechanism based on an empirical study of joint purchasing website in Taiwan. This research use the SEM to ana...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3m7e6u |