The Relation between Innovation Capability and Firm Value of Biotechnology Industry - the Moderating Effect of Advertising Expenditures
碩士 === 東海大學 === 會計學系 === 99 === This study investigates the relation between the intangible assets of innovation capability & advertising expenditure and firm value, trying to find out the strategic direction of intangible assets for the Biotechnology Indutry in Taiwan, hence to guide the enterp...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90255898858571653399 |