A Consumer Behavior Study on Desserts of Chinese Style and Western Style
碩士 === 東海大學 === 食品科學系 === 99 === In the highly competitive baked food market, there are several types of baked products, this study aims to the Chinese and Western style desserts, to understand the product attributes and store image will effect consumer behavior, and understand consumer lifestyle be...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60978256061476211643 |