A Study On The Relationship Among Advertising Appeal, Brand Awareness, Brand Associations, and Brand Response－Using Takeout Coffee as an Example
碩士 === 東海大學 === 企業管理學系碩士班 === 99 === In an increasingly competitive environment, the brand has become a corporate marketing, create and maintain differences in formation and thus and essential element of profit, the brand is a sign that can distinguish other attached products, the information includ...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52857901681531147349 |