An Exploration of Good Luck Consumption: from the Perspective of Personal Experiences and Culture Value

碩士 === 東海大學 === 企業管理學系碩士班 === 99 === The mystique of “Fortune” (Yun, How-Yun) has permeated throughout the evolution of human history. While the original concept encompassed the idea for the unfolding of one’s ultimate “destiny”, it has gradually grown and transformed into a multidimensional constr...

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Bibliographic Details
Main Authors: Lai Yi Chih, 賴宜芝
Other Authors: Yu Pei Shan
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/33014030056415112192