A construction of measurement scales on brand orientation
碩士 === 東海大學 === 企業管理學系碩士班 === 99 === In an increasingly competitive environment, “brand” has been an essential component of enterprises to gain profit, implement marketing, create and maintain points of difference. An enterprise generates price premium by its brand, and therefore yields more profits...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63530843123317792988 |