The Effect of Product Attribute of Environmental Protection Product on Consumer’s Purchasing Intentions－A Study of Diesel Engine Vehicles.
碩士 === 東海大學 === 管理碩士在職專班 === 99 === The oil price keeps rising recent years, most of automobile debut the vehicles which have the energy saving and environment protecting function. The diesel engine and hybrid engine vehicles take the major market share of this trend. In Europe, lots of country kee...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09259426922354012674 |