The Effects of Product Quality and Service Quality on Purchasing Intention – A Case Study of Middle Taiwan Florist.

碩士 === 東海大學 === 管理碩士在職專班 === 99 === Awareness of consumer rising to pay attention on consumer relationship, enhance quality of products and good quality of services are must be, no matter the tradition or technical industry is.the consumer satisfactory and purchasing desiring is the first pri- mary...

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Bibliographic Details
Main Authors: Hsieh, Shin-Pei, 謝欣蓓
Other Authors: Huang, Kai-I
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/28261917016118494242