The Antecedents of Online Shopping Habit-The Transaction Cost, SubjectNorms, and Experience Marketing Perspective
碩士 === 東海大學 === 管理碩士在職專班 === 99 === Most of the researches of shopping online were studied by one-dimensional, for examples, studying the customers’ consumer behavior from the point of view of transaction costs or studying the effect factors of shopping online from the point of view of trust. There...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49479931472398898853 |