A Study of Colour Design Preference Factors on Ice Pop and its Package

碩士 === 亞洲大學 === 數位媒體設計學系碩士班 === 99 === This study attempts to investigate the attributes of colour design on ice products and their packages selling in the market, followed by exploring the consumers’ preference and purchasing influence of them. The study is also trying to find out the relation of c...

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Bibliographic Details
Main Authors: Yu-Shiang TSENG, 曾榆翔
Other Authors: Lu-Yin Grace JUAN
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/68514087903663467826