A comparison Study on Life Insurance Customer Satisfaction by Distribution Channel in Thailand

碩士 === 亞洲大學 === 經營管理學系碩士班 === 99 === The purpose of this study is to investigate the comparison of life insurance customer satisfaction between agent and bancassurance in Thailand. This research was constructed by SERVQUAL instrument for the reliability of the study. The result shows that the most d...

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Bibliographic Details
Main Author: Patarawadee Ratiromphan
Other Authors: PhD. Chang, Chui-Cheng
Format: Others
Language:en_US
Online Access:http://ndltd.ncl.edu.tw/handle/02444425091455490311