A Model with Combination of SQ-Need and SERVQUAL Examining the Cafeteria Customers’ Satisfaction and Loyalty

碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士在職專班 === 99 === Eating in cafeterias is a common experience for people, because it is convenient and economical in saving time and money. Due to the small business, cafeterias are seldom the main focus of researches. There are few literatures, combining both need theory an...

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Bibliographic Details
Main Authors: HSU SHU-YU, 許書瑜
Other Authors: GAU LI-SHIUE
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/09813351428333364172