A Study on the Country-of-Origin Image and Ethnocentrism on Purchase Intention

碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 99 === The purpose of Economic Cooperation Framework Agreement is believed to boost the economic development and economic climate. However, in similarity to FTA, both ECFA and FTA will decrease the custom advantages and bring down the business of our country. Based o...

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Bibliographic Details
Main Authors: Chung-Chih Lin, 林忠志
Other Authors: Shuo-Tsang Tsai
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/54999839799949047039