The Impacts on Service Encounters to Service Quality and Customer Satisfaction

碩士 === 南台科技大學 === 行銷與流通管理系 === 99 === In this study, the "interpersonal-based" and "technology-based" service encounters has been the source variables to discuss the influence on service quality and customer satisfaction. At first, we consult service category to choice a appropri...

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Bibliographic Details
Main Authors: Chen-Min Lu, 盧振民
Other Authors: Wen-Hung Huang
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/22565491151163195838