The Effects of Brand of Origin Country on Purchase Behavior-The Mediating Effects of Ingredient Brand

碩士 === 南台科技大學 === 國際企業系 === 99 === LCD TV Panel is the key component in LCD TV industry. Taiwan is one of the global largest LCD TV Panel producing countries. However, there isn’t any research of LCD TV industry set LCD TV Panel as the Ingredient brand to investigate into the influence towards the C...

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Bibliographic Details
Main Authors: Yen Chia-Ching, 顏嘉慶
Other Authors: 梁文科
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/86797732635279240844