A Study of the Necessity of Legislating Right of Publicity in Taiwan

碩士 === 南台科技大學 === 財經法律研究所 === 99 === Abstract With the improvement of technology and the increasing competition of merchandises, more and more companies invite celebrities or even amateurs to promote or recommend their products in the hope of boosting the sale of their products. This phenomeno...

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Bibliographic Details
Main Authors: Chou Chia-Jung, 周佳蓉
Other Authors: 張瑞星
Format: Others
Language:zh-TW
Published: 100
Online Access:http://ndltd.ncl.edu.tw/handle/02296037607046620019