Health Involvement： Using Health Food, Health Examination, Hypertension and Diabetes as Examples
碩士 === 南台科技大學 === 企業管理系 === 99 === Involvement is a quite important a construct in consumer behavior, the literature about involvement measurement is mostly dominated by Product and Advertisting Involvement, and the measure of product involvement scale can be roughly divided into three dimensions： c...
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| Format: | Others |
| Language: | zh-TW |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00086163448457701949 |