The relationship between swithching cost and customer loyalty for the store of the network dress

碩士 === 南台科技大學 === 企業管理系 === 100 === Thanks to globalization and the prevalence of the Internet, online auction sites have generated a purchasing pattern favored by many consumers. The low entry barrier and considerable market size led to more intensified competitions in the online auction business....

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Bibliographic Details
Main Authors: Li, Tzu-Hui, 李姿慧
Other Authors: Kuo, Hsing-Ping
Format: Others
Language:zh-TW
Published: 100
Online Access:http://ndltd.ncl.edu.tw/handle/pc33xf