Factors Affecting Consumer Acceptance of Mobile Advertising (SMS, MMS): An Empirical Study in Vietnam
碩士 === 南台科技大學 === 企業管理系 === 99 === Mobile advertising was no longer a new concept in the world and used to be considered as finality for advertising industry in the current stringency. However, mobile advertising seems to have its initial step in Vietnam market. While many countries in the world hav...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70966786094399030576 |