Green Product Purchase Intention in Vietnam: The Role of Moral, Reputation and Status in Theory of Planned Behavior
碩士 === 南台科技大學 === 企業管理系 === 99 === In this increasingly environmentally conscious market place, consumers have realized the impact of their purchasing behaviors, which could strongly relate to environmental problems. The aim of this study was to examine the usefulness of intergrating measures of pos...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
100
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15090800207298356099 |