The Relationship between the Health Concept and Purchase Intention for Health Food：The Empirical Study of Different Generations
碩士 === 南台科技大學 === 企業管理系 === 99 === With the changes of lifestyle and increase of income, health food has become one of the most popular product items for people pursuing good health. However, facing a wide variety of health food, how would consumers make their purchasing decision? Is consumers’ beha...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52230593469728368658 |