Effects of sex appeal advertising on Taiwanese students’ evaluations
碩士 === 南台科技大學 === 企業管理系 === 99 === Sex appeal advertising has been extensively studied in the western country but little research has been conducted in Taiwan, in which the usage of sex appeal in advertising has been increasing. This study has endeavored to examine the relationship among the use of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98579229193135370500 |