Improving the Customers’ Loyalty through the Application of Loyalty Management System - A Case Study of Agribank Nam Ha Noi

碩士 === 樹德科技大學 === 資訊管理系碩士班 === 99 === Banking in general has traditionally operated in relatively stable environment for decades. However, today, the banking industry is facing aggressive competition and they have to make efforts to survive in a competitive and uncertain market place. The banking in...

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Bibliographic Details
Main Authors: Duong Song Ha, 養雙河
Other Authors: Chen-Kuo Yu
Format: Others
Language:en_US
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/06057599399402292226