A Study of Relationship between Customer's Purchase Decision and Publisher Website's Service Quality and Value Proposition
碩士 === 世新大學 === 圖文傳播暨數位出版學研究所(含碩專班) === 99 === In recent years, the Internet has brought the new strategy to the business model in saving cost or marketing developing. Many entrepreneurs start to engage in online stores, publishers are not exceptional. However, because of the competition between the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30264384387515684665 |