A study of micro-blogging in internet public relations:The case of a shop“Goz Cafe”
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 99 === The purpose of this study was to examine how companies use the characteristic and the function of micro-blogging for internet PR activities, and try to analyze the three questions “What are the ideas to hold internet PR activities on Plurk?”,“What are t...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/46735773304399892807 |