A study of micro-blogging in internet public relations:The case of a shop“Goz Cafe”

碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 99 ===   The purpose of this study was to examine how companies use the characteristic and the function of micro-blogging for internet PR activities, and try to analyze the three questions “What are the ideas to hold internet PR activities on Plurk?”,“What are t...

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Bibliographic Details
Main Authors: Chia-ying Hsu, 徐嘉霙
Other Authors: none
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/46735773304399892807