The Establishment and Application of a Product Evaluative Model for DM Designs in Department Stores: a Japanese Department Store Taken as an Example
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 99 === This study aims to establish a product mix decision model for DM designs in department stores. The model is divided into two parts. The first is to build suitable criteria to evaluate DM products via an analysis of relevant literature and the Modified Delphi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61605771907528178957 |