The Effects of Agency Relationship and Relationship Marketing on the Transaction Costs – The Cases of Foreign Companies and Their Distributors
碩士 === 世新大學 === 企業管理研究所(含碩專班) === 99 === In order to reduce costs and investment risks, many foreign enterprises in Taiwan adopt lots of distributors for selling products and offering customer service. Some foreign distributors’ management modes are committed by enterprises, where cost consideration...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26218289926697035989 |