Exploring Effects of Experiential Marketing on Cultural Creative Industries:A Case Study of TV Drama "Rookies' Diary"
碩士 === 國防大學政治作戰學院 === 新聞碩士班 === 99 === Given the combination of Cultural Creative Industry and the Experience Economy, this study applies the Experience Marketing to the most potential industry of Taiwan cultural creative industry, TV drama. Taking the case of "Rookies' Diary," this r...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/82658885196106192478 |