Consumer purchasing behavior of the internet market–The consideration of extremeness seeking and similarity effects
碩士 === 東吳大學 === 資訊管理學系 === 99 === In recent years, context effects, such as the compromise effect and attraction effect, have been received much attention by many behavior researchers and marketers. Among context effects, the extremeness seeking and similarity effects are less discussed by scholars....
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/06409557074364804636 |