Scarcity Effects under Prevention and Promotion Motivations
碩士 === 東吳大學 === 國際經營與貿易學系 === 99 === Scarcity is one of the most effective strategies which are commonly used by marketers. Products which are under the condition of scarcity effect means the volume of product is not sufficient and can enhance individuals’ purchase intention. Besides scarcity effect...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47463890195108625097 |