From the viewpoints of relationship marketing and social cues to explore the antecedents of SMEs loyalty toward banks
碩士 === 東吳大學 === 企業管理學系 === 99 === With New Banking Law announced in 1991, the keen competition between banking industry increase due to it allows private bank to set up permissively. How to maintain good relationship with customers to enhance their loyalty becomes core issue of bank marketing strate...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73137328578250978867 |