The effect of corporate image on consumers’ purchase intention －An empirical study on life insurance telemarketing channel
碩士 === 東吳大學 === 企業管理學系 === 99 === With increasing willingness to purchase insurance and the easiness of purchasing insurance due to the technology improvement, marketing strategy has also changed from the traditional Personal Selling to Direct Marketing, in other words, from the passive advertising...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53138628077945585447 |