A Study on Promotion Strategy Performance for Mobile Telecommunication- Application of Value at Risk
碩士 === 東吳大學 === 企業管理學系 === 99 === The mobile telecommunication market in Taiwan is highly competitive. To maintain the market share, each operator needs to conduct a variety of marketing promotions to attract new customers, and also to offer loyalty programs for the existing customers to secure rev...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62584473527054346830 |