The Innovative Strategies of Keyword Advertising: A Case Study of S Website

碩士 === 實踐大學 === 企業創新與創業管理研究所 === 99 === Internet has gradually become widespread, acting as important life applications and information sources. Online advertisement has become an emerging mass media alternative to traditional media. The advertisement with the most potential is key-word advertisemen...

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Bibliographic Details
Main Authors: Chen,Wei, 陳威
Other Authors: 盧鴻鋆
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/88784134680864716984