From the perspectives of social psychology and economic theory to explore how to affect individuals to continue using physical banking services or switch to mobile banking services
碩士 === 實踐大學 === 資訊科技與管理學系碩士班 === 99 === Literature revealed that little to no research focused on economic incentives to address what influences people to adopt technology-enabled services, while extant studies focused on psychology theories to explore what affects people to adopt technology-enabled...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55313920217091293426 |