The Impact of Advertisement Appeals on the Relationship between Customer's Perceived Value and Repurchase Intention - An Example of Beer
碩士 === 實踐大學 === 企業管理學系碩士班 === 99 === In recent years, advertising volume of major media shows signs of slow growth. According to The Nielsen Company, Taiwan’s top five media (including radio and television) of advertisements are cable TV, newspapers, magazines, radio and outdoor media). From 2003 to...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40715947688882988935 |