A Study of Influence of Electronic-Word-of-Mouth Reliability on Consumer Decision under the Asymmetric Information
碩士 === 靜宜大學 === 管理碩士在職專班 === 99 === Because of the universalization and convenience of the Internet, consumers now used to obtain information through electronic word of mouth to make a purchase decision. However, the nature of anonymity caused false word-of-mouth phenomenon and information asymmetry...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03556732915722476488 |