FIT Relationship Marketing of Travel Agencies in Taipei
碩士 === 中國文化大學 === 觀光休閒事業管理研究所 === 99 === This study explores the FIT relationship marketing of Travel Agencies in Taipei. The packages of SPSS 15.0 and LISREL 8.54. were used to analyze the questionnaire data (N=207) . It is found that among the relationship marketing variables, ‘communi-cation’ is...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56659113739760126156 |