Experiential Marketing、Experiential Value and Customer Behavioral In-tention - An example of the SPA industry
碩士 === 中國文化大學 === 國際企業管理研究所 === 99 === ABSTRACT Abbott (1955) was the write who invented the experiential concept. He mentioned that products are a form of service to provide experience for the consumers.What the consumers really want is not in the product itself,but a satisfying experience of the p...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/66438108935715700808 |