The study of relationship between Corporate Social Responsibility and Consumer Satisfaction - with the analysis to the Interference Effect of Consumer Involvement Levels

碩士 === 中國文化大學 === 國際企業管理研究所 === 99 === With the rapid globalization progress and technology developments, enterprises are taking various strategies for benefits in confronting with severer market competition.Besides, in responding to the threats of climate changes and financial turbulence, Corporat...

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Bibliographic Details
Main Authors: Jing-Yu Li, 劉靜瑜
Other Authors: Tasi-Mei Lin ,PhD
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/32889753681023642878