The Effect of Intervention in Customer Participation on Word-of-Mouth
碩士 === 中國文化大學 === 國際企業管理研究所 === 99 === Since the production percentage of services in gross national production has been increasing, the importance of word-of-mouth on enterprises’ competitive advantage increases. The purpose of this study is to investigate the relationship between intervention beha...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85195600419771526553 |