The influence of service quality, brand image, and customers' satisfaction on loyalty
碩士 === 中國文化大學 === 企業實務管理數位學習碩士在職專班 === 99 === Recent research has shown that the cost of attracting new customers is five times higher than maintaining existing customers and so it would be beneficial for an enter-prise to have its own loyal customers. Since customer loyalty can reduce marketing co...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31218041765458855298 |