Marketing Effects of Word-of-Mouth on Facebook’s Fan Page：A Case of 2010 Taipei International Flora Exposition
碩士 === 中國文化大學 === 資訊傳播學系 === 99 === This research combined “the management of virtual community members” and “the Mega Event Marketing strategies” as its investigation points to discuss what kind of strategy the managers of Facebook’s fan pages used to develop and manage the fan page. Moreover, the...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80645520213126525183 |