The effect of keyword advertising on electronic word-of-mouth communication: the moderating role of product category
碩士 === 中國文化大學 === 國際貿易學系 === 99 === Since its inception on search engines in 1990s, keyword advertising has quickly grown into a leading forms of online advertising, accounting for 40% of today’s online advertising market. A key success factor of keyword advertising is its ability to deliver the mos...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12173903998913427919 |