The Study on The Difference of Search Motives Between Online and Offline Channel: The Perspective of Perceived Search Cost and Price Sensitivity
碩士 === 中國文化大學 === 國際貿易學系 === 99 === With the increase of internet users and the prosperity of e-commerce, online information search has become the one of critical factor for consumers in their process of making purchase decisions. This research is based on perceived search cost and price sensitivity...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15898656158678026467 |