The influence of web site atmospherics on advertisement effect-color and music presentation- The incongruity viewpoint
碩士 === 中國文化大學 === 國際貿易學系 === 99 === Many researches have demonstrated the effects of website advertising on con-sumers. However, so far, incongruity theory has not been applied to analyze the con-tribution of atmospherics like color and music to the advertising message. This research proposes that...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04730859437710514038 |